Motul
Motul is one of the most respected names in high-performance lubricants — a brand built on motorsport heritage and trusted by professional mechanics and passionate drivers alike. To match that reputation across the Middle East, they needed a partner who could operate at scale without losing the detail. We took on the full regional social mandate: 15 accounts, multiple markets, two languages, and a content operation that never stops.
Scale without dilution. Every one of those 15 accounts feels like it's the only account we run.
Managing 15 accounts across a diverse region demands more than a content calendar. We built a bilingual content system in Arabic and English that goes beyond translation — every piece of content is crafted for its audience, respecting cultural nuance, platform behaviour, and local market context. What lands in Saudi Arabia is not simply repurposed for the UAE or Kuwait; each market is treated as its own.
On the influencer side, we identify, brief, and manage partnerships with automotive creators, garage owners, track enthusiasts, and performance culture figures across the region — the voices that Motul's core audience already trusts. These relationships extend the brand's reach into communities that paid media alone cannot penetrate.
We also run Motul's regional paid advertising, managing spend across platforms to amplify the strongest content, drive product awareness, and support trade and retail partners on the ground. Paid and organic work in lockstep — informed by the same creative strategy and measured against shared performance goals.
Results
- 52MAnnual regional reach across all accounts
- +175%Average engagement uplift since onboarding
- 600+Bilingual assets produced monthly
- 3.4×Paid media return on ad spend
